Honoring Legacy And Embracing the Future

Merrick’s Blue Ribbon, formerly known as Merrick’s Animal Health, is an animal supplement developer focused on providing products that can improve the health of well-being of production and show livestock animals. Merrick’s has created a robust line of products that has proven to be a go-to for farmers everywhere.

Client:

Merrick's

Industries:

Animal Health

Services:

Brand Identity
Packaging Design
UX/UI Design
Website Design

Context

Merrick’s Animal Health was ready to embrace the future of their business and partnered with Forma to develop and launch the new phase of the brand.

Strategy

We wanted to maintain the integrity of the Merrick’s brand legacy, while visually pushing the brand into a more trustworthy and approachable position. Their new brand toolkit is comprised of refreshed elements that maintain the unique qualities of the former brand that make Merrick’s such a loved and recognizable brand.

Impact

Merrick’s sales and distribution have continued to grow as a result of the implementation of the new brand. The solution proved to be a successful update for the legacy brand, and helped them to prepare for the future.