Med-Pharmex
Restoring the Perception of an Animal Pharmaceutical Brand
Pets Prefer
Brand, Packaging, Web & UX
Bringing a New Look to a Trusted Legacy Product
PetsPrefer has developed natural pet supplement products for over 20 years. Focused on developing nutritionally charged products that are backed by science, PetsPrefer has established themselves as a strong competitor in the pet supplement sector.
Client:
PetsPrefer
Industries:
Animal Health, Product Development
Services:
Brand Identity
Brand Strategy
Packaging Design
Brand Strategy
Packaging Design
Context
With a strong legacy, targeted name, and a readiness to bring their identity to the next level, PetsPrefer approached Forma to refresh their logo, language, and packaging.
Strategy
Leverage the value of the PetsPrefer name by aligning the identity and packaging visuals with the implication that pets would advocate for the brand.
Outcome
A scalable identity and packaging system that allows PetsPrefer to freely expand their product lines using simple and effective visual tools.
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