Consumer Goods
Engage audiences across retail and ecommerce
The consumer goods market is more crowded, more fragmented, and faster-moving than ever. We help CPG brands cut through with strategy-first design that works across retail, DTC, and everywhere in between.
Building a consumer goods brand today means competing on more surfaces than ever — retail shelf, Amazon listing, Instagram scroll, and the front door. Most brands struggle not because they lack a good product, but because their brand and packaging aren’t doing the work of communicating why someone should choose them in the two seconds they have to make an impression.
Brand Strategy
Position your brand for the right people, not just any buyer.
In a market where nearly 70% of consumers now consider store brands equal in quality to name brands, standing out isn’t about being louder. It’s about being clearer. We work with consumer goods companies to uncover what genuinely differentiates their product, then build a brand strategy and visual identity that communicates that difference at every touchpoint — from the retail shelf to the DTC checkout page.
Brand Identity
Build a brand architecture that grows with your product line
Most CPG brands hit a wall when they try to expand. The packaging that worked for one SKU doesn’t scale to a product family. The brand voice that resonated with an early niche doesn’t translate to a broader audience. We design brand systems with scalability in mind — so as your product line grows, your brand grows with it, not against it.
Packaging Experience
Packaging that performs at retail and online
In the US, 86% of CPG dollar sales now come from shoppers who engage across both digital and in-store channels. Your packaging has to do two different jobs: stand out on a physical shelf and read clearly as a thumbnail. We design packaging systems that are built for both realities — structurally sound, visually differentiated, and optimized for the environments where your buyers actually make decisions.
Our Process to Build Brands that Scale
At Forma, we start by understanding the problem — then build the right path forward. Whether you’re launching, evolving, or navigating change, we meet you where you are and move with purpose.
Our product-led approach blends brand thinking with practical execution, shaped by strategy, design, and a collaborative mindset. To guide that journey, we offer flexible, program-based entry processes designed to meet real business needs.
Product & Audience Discovery
We dig into your business, your buyers, and your competitive landscape to understand what you’re actually solving for.
Brand Strategy & Architecture
We build a strategic foundation with positioning, narrative, and architecture that gives every decision a clear north star.
Visual Design & Storytelling
We translate strategy into a visual identity and communication system that’s distinctive, sustainable, and built to travel across channels.
Prototyping & Production Management
We bridge the gap between design and reality, managing production partners and seeing things through to final execution.