Reflecting the Full Scope of Strata
While the refreshed identity established a new direction, the website became the primary tool for communicating it. Every page was reorganized around Strata’s expanded audience, making it easier for visitors to understand the organization’s philosophy, services, and approach to performance coaching.
The experience balances the credibility of Dr. Jonathan Fader’s work with an approachable structure that helps athletes, executives, healthcare professionals, performers, and organizations quickly see where they fit within Strata’s offering.
Built for Where Strata Is Going
The work extended beyond a visual refresh. Every element of the identity and website was designed to support Strata’s continued growth while creating a stronger connection between the organization’s expertise and the people it serves today.
