Building a Beverage Brand and Product Line from Idea to Shelf

The wine and alcohol space has been stagnant with declining categories for the past number of years. That’s why Moonshot Beverage launched with the mission of bringing new ideas to the space. By starting with the question: “Can we bring the mindfullness shifts in grocery to the cocktail space?” A pursuit was launched and Twyst was born.

It had to start with strategy. We needed to be clear about the market, the audience, and what this brand was really going to stand for, what it would center around. In that process we discovered that choice was the key. People need to be able to choose what is best for them, both from a flavor perspective, but also the amount of alcohol intake they want in that moment. Twyst became the brand that allows you to make it your way, a system to make a high quality cocktails effortlessly.

Working alongside the Moonshot team, we went through our Build program from idea to product to brand to launch. They successfully launched with Albertson’s Safeway becoming the top-selling mixer brand in the category during their launch period. With the initial success, we are now continuing our partnership to refine experiences, expand product-lines, and develop their DTC and ecommerce presence.