Designing a Fresh Look for an Improved Product

Forma worked with the Lee Products team to update and improve Flexifile, a product that had been successful in the past but was in need of a refresh and new factory. After reverse engineering the existing sample and sourcing a new factory, we developed new stabilizing feet to improve both the look and function of the product. Finally, a completely new logo, visual identity system, and packaging were developed to extend that product’s reach from a predominantly commercial market to one that appealed to the retail markets as well.