Goody Gummy is a line of gummies formulated from real fruit juice and premium ingredients, aimed at promoting daily well-being through enjoyable dietary supplements. In working with the Goody Gummy team, our primary objective was to create a distinct brand identity and refreshed packaging design that effectively communicates the essence of Goody Gummy: a fusion of natural goodness and good vibes. Developed with a focus on combining health-consciousness with a fun and lively energy, we sought to express Goody Gummy’s “Certified Goodyness” and to stand out in the market for its commitment to making healthy living both accessible and enjoyable.