Designing a Brand and Packaging System for Retail

Ebb and Flow is a burgeoning startup in the wine industry, helmed by an industry veteran that was looking for a way to disrupt a homogenous marketplace with a premium mass retail brand that is aspirational, but approachable for both casual consumers and connoisseurs alike. Forma was brought in at the very beginning to develop not only the packaging but the name, brand strategy, and brand assets.