After years of effort, growth, and evolution, we’re excited to announce that we are beginning a new chapter as an agency. We are now Forma.
It’s not just a new name name — it’s our mindset. We believe great things are made through bold vision, sharp strategy, and the craft of collaboration. We partner with visionary teams to move things forward.
Introducing Forma
What began as a small studio has grown into a multidisciplinary team of strategists, designers, and collaborators, helping visionary companies build brands, shape products, and bring bold ideas to life.
Today, that evolution has a new name.
Studio MLM is now Forma.
This change marks more than just a name. It signals a new chapter that reflects where we’re headed, the values we hold, and the way we work together.
Why Forma?
The name Forma speaks to both process and outcome. Rooted in the Latin word for shape or form, it reflects the studio’s design-driven foundation across brand, product, and experience. More than that, it captures the heart of the work: helping teams give shape to ideas that move the world forward.
Our new tagline captures the heart of that mission:
“A product-led brand agency, helping visionaries shape new ideas.”
How We Got Here
The transition from Studio MLM to Forma was a collaborative, intentional effort led by our founder and two design directors, with input from every corner of the team. What emerged is a name and identity that reflects not only what the studio does, but how it works and who it’s built for.
The team applied the same strategic brand process used with clients, identifying challenges, aligning around goals, and building a brand rooted in clarity and conviction.
“This process involved everyone on the team, because this is about representing the agency that we are building together. Change happens when people work together, so we are building an agency where we help each other & our clients move forward.”
—Tyler Michaletz, Design Director
Looking Forward
Forma represents focus, momentum, and the continued belief that great work is built by people together. While the name has changed, the values remain: build together, create with intention, keep it real, and empower people.
We’re proud of where we’ve been. And even more excited for what’s next.
