Wisconsin Pet Products approached Forma to help rename and rebrand their existing company. They felt their current name did not accurately represent their industry or their objectives and generated unwanted competition with another brand under a similar name. Through a series of heavy researching and creative exercises, MLM worked with Wiscosnin Pet Products to develop their new name, Vitek. MLM then elevated this brand to best represent the innovative technology this company was developing. We generated a logo, brand language, and pet photography. MLM also developed a motion graphic video that simply and effectively told the story of the process Vitek used to develop their products without giving away their proprietary techniques.