Crafting a Timeless Brand for a Generational Business

Robertson’s Cottages, a family-owned cottage rental resort tucked in the magical peninsula of Idlewild in Door County, WI. It has been passed on through the generations since its founding in 1938. Robertson’s is all about family, history, and connection to the world around you and the people you are with. This caused us to make a very personable, approachable brand that felt both refined and organically authentic. We rejuvenated the script from the hand painted truck from early in their history. Since the cabins have been slowly built by the family over the course of time, we developed individual icons to represent each one, giving them their own identity, since the experience will be different in each cottage.