Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of products, but also strategically shifted the brand and packaging direction to give buyers clarity and trust in their innovative calming products.
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Paperhood
Brand, Web & UX

Renewing the Digital Presence of an Established Clothing Enterprise

Our friends at Paperhood came to us for a brand refresh, and a new website that fit their growing needs. Paperhood has been working in the garment industry since 1923 and are proud to be a family-owned business raised in NYC. While they were working hard to provide the people of New York their custom garments expertise, we developed a clean and impactful brand, with a touch of the street attitude that the original founder, Sam, brought to the business. The result was a Paperhood brand that expresses their no-nonsense expertise and represents the creatives of New York.

Client:

Paperhood

Industries:

Apparel, DIY, Service, D2C

Services:

Brand Identity
Brand Strategy
Marketing Collateral
UX/UI Design
Website Design
Icon Design
Ecommerce

Context

Paperhood reached out to us in need of a brand and website refresh that would speak to their quality service, while embracing their passion for creativity and local entrepreneurship.

Strategy

We positioned Paperhood as a modern, minimal brand with graphic ties to their NYC location, portraying their authority in the industry balanced with a playful, edgy look.

Impact

Along with a refreshed brand identity, Paperhood’s new ecommerce site allowed the company to continue to grow their business by broadening their sales reach, streamlining custom orders, and simplifying transactions.
A black poster with white and bright blue text with same colored patches on it sealed in a bubble wrap bag, placed over a bright blue background
Close up of a bright blue patch that says "Custom Vinyl is Sexy" on the back of a denim jacket, right below the jacket collar.

Forma designed and developed Paperhood’s ecommerce website to expand their sales reach and simplify their custom orders and transactions.

A bright blue folder laying open with a black letter-sized sheet of paper with white text on it placed neatly in the right side of the folder, a white letter-sized sheet of paper with black text on it laying to the right of the folder with a two business cards slightly overlapping the white letter-sized paper, one showing the front of the card and the other showing the back with two black binder clips sitting below them
A man with short brown hair wearing black sunglasses and a black jacket with white Paperhood logo on the breast standing in front of blue door with a window that has been graffitied.
A black t-shirt with a white patch with black text and blue and black icon on it over a black background.
Dark blue-ish gray duffel bag with a black zipper and black handles with a large bright blue Paperhood logo patch and small white Paperhood icon patch over a black background.
White Paperhood logo over bright blue background, the letter D is peeled away from the background.
A Paperhood poster hung on a grey brick wall.
An outdoor billboard hung above a subway entrance in New York City with a person walking by, obscured by motion blur.

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110 West Main St
Menomonie, WI 54751

info@studio-mlm.com

715-309-4339

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© Forma 2021. All rights reserved.

Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of products, but also strategically shifted the brand and packaging direction to give buyers clarity and trust in their innovative calming products.

 

info@studio-mlm.com

715-309-4339

Instagram Facebook-f Linkedin