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# Forma - Product Led Brand Agency

Where Vision Takes Shape

## Sitemaps

- [XML Sitemap](https://madewithforma.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Importance of Brand](https://madewithforma.com/the-importance-of-brand/) - Brand is a huge aspect of modern business practices. It is one thing to have a great idea, be performing an amazing service, and providing great benefits for people, but to get people to even know how great your business or innovation really is, that takes a whole other set of skills. This is the
- [Growing a Brand from Scratch](https://madewithforma.com/growing-a-brand-from-scratch/) - We are a multidisciplinary design team that specializes in graphic design, web design & industrial design. We can help you establish your brand no matter what design needs come your way. By blurring the lines between design disciplines, we are able to maintain cohesion and design integrity throughout the development process. Whether developing a brand,
- [Knowing your Brand Trajectory](https://madewithforma.com/knowing-your-brand-trajectory/) - We are a multidisciplinary design team that specializes in graphic design, web design & industrial design. We can help you establish your brand no matter what design needs come your way. By blurring the lines between design disciplines, we are able to maintain cohesion and design integrity throughout the development process. Whether developing a brand,

## Pages

- [Home](https://madewithforma.com/) - Forma is an independent, interdisciplinary design and brand agency that embraces the entrepreneurial spirit.
- [Work](https://madewithforma.com/our-work/) - Our Work. Filter by Capability Close Filter by Capability Open Filter by Capability Filter by Industry Close Filter by Industry Open Filter by Industry Work — Brand Packaging Product Strategy Web & UX All
- [Insights](https://madewithforma.com/insights-news/) - Thoughts & News
- [Contact](https://madewithforma.com/contact/) - LET’S TALK ABOUT WHAT WE CAN MAKE TOGETHER. Share your project idea with the form, and book an intro call. For our location, or to email us about press, media, or careers, please scroll down. Email hello@madewithforma.com Phone 715-309-2899 OUR LOCATION As a hybrid studio, our team splits their time between the Minneapolis area
- [About](https://madewithforma.com/about/) - Where vision takes shape. We are Forma, previously Studio MLM. It’s not just our name — it’s our mindset. We believe great things are made through bold vision, sharp strategy, and the craft of collaboration. We partner with visionary teams to move things forward. Big things start small. We help bold ideas come to life
- [Case Studies](https://madewithforma.com/case-studies/) - Case Studies Brandfolio Boston Cleaning & Restoration Kuryakyn Dotz Clinics Choice Adeppt 24 Hr Supplement Merricks Lee Products Explore Menomonie Web Content
- [Capabilities](https://madewithforma.com/capabilities/) - Services to Support Modern Ventures We offer a comprehensive suite of design services to elevate brand and product experiences. Clarify Your Vision Brand Strategy Our approach paves the way for brand expansion by providing a defined and purpose-driven vision for your brand. https://madewithforma.com/wp-content/uploads/2023/07/NomadLabs_Animation_2.28.mp4 Brand Architecture Gain clarity and consistency when presenting your brand. Build trust
- [Home TEST](https://madewithforma.com/home-test/) - Igniting business growth through purposeful design. https://madewithforma.com/wp-content/uploads/2024/03/Studio-MLM-Office-Desks_Upstairs-1_1.mp4 Hello. We’re Forma, an interdisciplinary design agency. We leverage purposeful design to ignite business growth. Capabilities We offer a comprehensive suite of design services to elevate brand and product experiences. Brand Strategy Our approach paves the way for brand expansion by providing a defined and purpose-driven vision for
- [Accessibility Statement](https://madewithforma.com/accessibility-statement/) - Compliance status We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability. To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines
- [Privacy Policy](https://madewithforma.com/privacy-policy/) - Who we are Our website address is: https://madewithforma.com. What personal data we collect and why we collect it Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from
- [Videofolio](https://madewithforma.com/videofolio/) - Videofolio AllExplainerMotion GraphicsCrowdfunding Company Culture Digital Marketing Flexifile Expanding Collator Created to demonstrate Flexifile’s versatility in the office and on the go while adding a fresh & timely twist to this product. 24 Hour Supplement Short, playful motion graphics created for the 24 Hour Supplement website. Adeppt Animal Health Adeppt™ is an all-natural molecule developed
- [Testimonials](https://madewithforma.com/testimonials/) - Testimonials. Tim Gerke Clinics Choice ★★★★★ 5/5 My experience with Forma was outstanding. They listen intently and intuitively to begin the collaboration needed in making great design happen! Moreover, the interactions with the team at MLM are always productive and on point. The assets that MLM developed for brand, for marketing collateral, for website innovations,

## My Templates

- [Default Kit](https://madewithforma.com/?elementor_library=default-kit)
- [Elementor Loop Item #14968](https://madewithforma.com/?elementor_library=elementor-loop-item-8)
- [Insights Single Post](https://madewithforma.com/?elementor_library=article-type-1) - Written by: Subscribe: Share: Facebook Twitter LinkedIn More News & Articles
- [Elementor Loop Item #15538](https://madewithforma.com/?elementor_library=elementor-loop-item-13)
- [Elementor Archive #7372](https://madewithforma.com/?elementor_library=elementor-archive-7372) - Our Work. Filter by Capability Close Filter by Capability Open Filter by Capability Filter by Industry Close Filter by Industry Open Filter by Industry Work — Capabilities All Brand Packaging Product Strategy Web & UX
- [Projects Template Flex TEST](https://madewithforma.com/?elementor_library=projects-template-flex-test) - Client: Industries: Services: Context Challenge Strategy Solution Outcome Impact Explore Related
- [Subscribe Popup](https://madewithforma.com/?elementor_library=subscribe-popup) - Stay in the loop
- [Footer w/ No Pre-Footer](https://madewithforma.com/?elementor_library=footer-w-no-pre-footer) - Let’s Talk Minneapolis/St. Paul Area hello@madewithforma.com 715-309-2899 Navigation Social Subscribe Site © 2025 Forma Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of
- [Header Scroll Light](https://madewithforma.com/?elementor_library=header-test) - Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of products, but also strategically shifted the brand and packaging direction to give buyers clarity and
- [Mobile Menu New](https://madewithforma.com/?elementor_library=mobile-menu-new) - Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of products, but also strategically shifted the brand and packaging direction to give buyers clarity and
- [Elementor Archive #16896](https://madewithforma.com/?elementor_library=elementor-archive-16896)
- [HeaderRebrand Scroll Blend](https://madewithforma.com/?elementor_library=headerrebrand-scroll-light) - Kradle approached Studio MLM while they were making efforts to expand their product offering and provide value to a variety of pet owners beyond their current specialty audience. We partnered with them to not only develop an expanding line of products, but also strategically shifted the brand and packaging direction to give buyers clarity and
- [Project Fixed Footer](https://madewithforma.com/?elementor_library=project-fixed-footer) - Share
- [Mobile Menu New Test](https://madewithforma.com/?elementor_library=mobile-menu-new-test) - 110 West Main StMenomonie, WI 54751 info@studio-mlm.com 715-309-4339 Instagram Facebook-f Linkedin © Forma 2021. All rights reserved.
- [Elementor Loop Item #14609](https://madewithforma.com/?elementor_library=elementor-loop-item-7)
- [Elementor Loop Item #15425](https://madewithforma.com/?elementor_library=elementor-loop-item-10)
- [Elementor Loop Item #15485](https://madewithforma.com/?elementor_library=elementor-loop-item-11)
- [Elementor Loop Item #15609](https://madewithforma.com/?elementor_library=elementor-loop-item-15) - INTERNAL
- [Elementor Loop Item #15507](https://madewithforma.com/?elementor_library=elementor-loop-item-12) - INTERNAL
- [Elementor Loop Item #15554](https://madewithforma.com/?elementor_library=elementor-loop-item-14) - INTERNAL
- [Elementor Loop Item #15402](https://madewithforma.com/?elementor_library=elementor-loop-item-9)
- [Elementor Loop Item #9403](https://madewithforma.com/?elementor_library=elementor-loop-item-2)
- [Projects Template Flex](https://madewithforma.com/?elementor_library=projects-template-flex) - Client: Industries: Services: Context Challenge Strategy Solution Outcome Impact Explore Related
- [Elementor Loop Item #14463](https://madewithforma.com/?elementor_library=elementor-loop-item-6) - Category
- [Project Fixed Footer Dark](https://madewithforma.com/?elementor_library=project-fixed-footer-dark) - Share
- [Projects Template Flex Dark](https://madewithforma.com/?elementor_library=projects-template-flex-dark) - Client: Industries: Services: Context Challenge Strategy Solution Outcome Impact Explore More
- [Cookie Notice](https://madewithforma.com/?elementor_library=cookie-notice) - We respect your privacy. We use Cookies to improve your experience on our website. For more information related to the Cookies, please visit our Privacy Policy. Learn More Accept
- [Elementor Loop Item #13802](https://madewithforma.com/?elementor_library=elementor-loop-item-5)
- [Post 1](https://madewithforma.com/?elementor_library=post-1)
- [Mobile Menu Dark](https://madewithforma.com/?elementor_library=mobile-menu-dark) - info@studio-mlm.com 715-309-4339 Instagram Facebook-f Linkedin
- [Elementor Loop Item #10227](https://madewithforma.com/?elementor_library=elementor-loop-item-4)
- [Elementor Loop Item #10214](https://madewithforma.com/?elementor_library=elementor-loop-item-3)
- [Elementor Loop Item #9388](https://madewithforma.com/?elementor_library=elementor-loop-item)
- [Projects Template 1](https://madewithforma.com/?elementor_library=projects-template-1) - Kradle Client: Lancer Group Industry: Real Estate, Service, B2B Services: Brand IdentityWebsite DesignUX/UI DesignMarketing Collateral Context Ready to scale their firm from a local property management company to a regional rental resource, Lancer needed an identity and website that better expressed their service and expertise. Strategy To position Lancer as a confident and friendly property
- [Elementor Error 404 #7808](https://madewithforma.com/?elementor_library=elementor-error-404-7808) - 404 Sorry, that link didn’t work. Here’s a link to the homepage.
- [Footer 1](https://madewithforma.com/?elementor_library=footer-1) - Ready to get started? Let’s Chat Wanna join our team? Learn More StudioMLM Have a project underway? Let’s Talk! info@studio-mlm.com 110 West Main StMenomonie, WI 54751 info@studio-mlm.com 715-309-4339 Site Map Home Work About – Capabilities Testimonials Contact © Forma 2021. All rights reserved. Instagram Facebook-f Linkedin
- [Sidebar 1](https://madewithforma.com/?elementor_library=sidebar-1) - Home Work About Services Contact
- [Header1 - Light Background](https://madewithforma.com/?elementor_library=header1-light-background) - Forma Home Our Work About Us Services Contact Contact
- [Header1-White](https://madewithforma.com/?elementor_library=header1-white) - Forma Home Our Work About Us Services Contact Contact
- [COVID-19](https://madewithforma.com/?elementor_library=covid-19) - We’re still doing business, and we’re here to help! Read More
- [Footer - No Pre Footer](https://madewithforma.com/?elementor_library=footer-no-pre-footer) - StudioMLM Have a project underway? Let’s Talk! info@studio-mlm.com 110 West Main StMenomonie, WI 54751 info@studio-mlm.com 715-309-4339 Site Map Home Our Work About Us – Services Testimonials Contact © Forma 2021. All rights reserved. Instagram Facebook-f Linkedin
- [Entrance Popup](https://madewithforma.com/?elementor_library=entrance-popup) - StudioMLM is a full service multidisciplinary design team. From concept to fruition we thrive to effectively and efficiently solve any design and development challenges. By blurring the lines between the different design disciplines, we are able to maintain cohesion and design integrity throughout the development process.

## Insights

- [Celebrating Design Wisconsin 2025: A Weekend of Creativity, Community, and New Beginnings ](https://madewithforma.com/insights/celebrating-design-wisconsin-2025-a-weekend-of-creativity-community-and-new-beginnings/) - Each year Design Wisconsin grows in momentum, bringing together creatives, educators, and innovators from across the Midwest.
- [No Pain, No Name. Honest reflections on our rebrand nearly a year later](https://madewithforma.com/insights/no-pain-no-name-honest-reflections-on-our-rebrand-nearly-a-year-later/) - Micah, the owner and founder of Studio MLM, gives an honest reflection on our own rebrand and new name after one year of living with Forma.
- [What it Means to be a Product-Led Brand Agency](https://madewithforma.com/insights/what-it-means-to-be-a-product-led-brand-agency/) - Brand is a powerful thing, but branding doesn't exist for it's own sake. This is why we created our product-led brand framework.
- [Studio MLM to Forma: A product-led brand agency](https://madewithforma.com/insights/studio-mlm-to-forma-a-product-led-brand-agency/) - After years of effort, growth, and evolution, we’re excited to announce that we are beginning a new chapter as an agency. We are now Forma. It’s not just a new name name — it’s our mindset. We believe great things are made through bold vision, sharp strategy, and the craft of collaboration. We partner with
- [Forma wins Three Communicator Awards](https://madewithforma.com/insights/studio-mlm-wins-three-communicator-awards/) - Forma wins 3 Communicator Awards for their branding and website refreshes. These award winning websites were for businesses and non-profits in Wisconsin.
- [Giving Stepping Stones a New Look](https://madewithforma.com/insights/stepping-stones-new-logo/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quisque egestas diam in arcu cursus euismod. Id cursus metus aliquam eleifend. Sed adipiscing diam donec adipiscing tristique risus nec feugiat in.
- [A Glimpse Inside: Volume One Feature](https://madewithforma.com/insights/a-glimpse-inside-volume-one-feature/)
- [A brilliant new ‘S’: UW-Stout’s dynamic next logo represents its three polytechnic tenets](https://madewithforma.com/insights/a-brilliant-new-s-uw-stouts-dynamic-next-logo-represents-its-three-polytechnic-tenets/) - Chancellor Frank says design ‘traces the path of innovation through our past and present and illuminates our future’

## Work

- [Dotz®](https://madewithforma.com/work/dotz-rebrand/) - Helping a cable management brand bring order to chord chaos. We evolved the Dotz brand to optimize the digital presence as it shifted from retail to etail.
- [AWSM Ramekin](https://madewithforma.com/work/awsm-ramekin/) - Guiding Innovation for a Budding Sauce Startup
- [Atmo](https://madewithforma.com/work/atmo/) - Empowering Growth for an IT Services Business
- [AWSM Stadium Dispenser](https://madewithforma.com/work/awsm-stadium-dispenser/) - Debuting a Saucy Startup at the Home of the Minnesota Twins
- [Better Blocks](https://madewithforma.com/work/better-blocks/) - Reintroducing a Nostalgic Toy Brand
- [Vets Plus](https://madewithforma.com/work/vets-plus/) - Vets Plus has been a growing CDMO of animal nutraceuticals. Working closely with the VPI team, Forma crafted a new brand persona, identity, and website.
- [Dotz](https://madewithforma.com/work/dotz/) - Bringing Order to Cord Chaos
- [Foundations Therapy](https://madewithforma.com/work/foundations-therapy/) - Crafting a Dynamic Brand that Encompasses Exceptional Care
- [Pepin County Heritage Center](https://madewithforma.com/work/pepin-county-heritage-center/) - Connecting People with History and Local Heritage
- [Goody Gummy](https://madewithforma.com/work/goody-gummy/) - Fusing Deliciousness and Nutritiousness
- [Ebb + Flow](https://madewithforma.com/work/ebb-flow/) - Designing a Brand and Packaging System for Retail
- [Nomad Labs](https://madewithforma.com/work/nomad-labs/) - Giving a Remote Work Startup an Image to Launch
- [Heavy Industry](https://madewithforma.com/work/heavy-industry/) - Elevating Motorcycle Accessories
- [WoodWind Park](https://madewithforma.com/work/woodwind-park/) - Harmonizing Nature and Celebration
- [Hemponix Seed Co](https://madewithforma.com/work/hemponix-seed-co/) - Positioning for Success in the Emerging Hemp Industry
- [Hex Line](https://madewithforma.com/work/hex-line/) - Combining Innovation with Functionality for Sleek Bike Accessories
- [Adeppt™](https://madewithforma.com/work/adeppt/) - Elevating Inner-Health for Animals
- [Lancer Group](https://madewithforma.com/work/lancer-group/) - Lancer Group worked with Forma to develop a complete brand refresh and website design that would appeal to a younger audience of renters.
- [Quail Systems](https://madewithforma.com/work/quail-systems/) - Facilitating Growth for a Health and Food Safety Disruptor
- [Robertson's Cottages](https://madewithforma.com/work/robertsons-cottages/) - Crafting a Timeless Brand for a Generational Business
- [Clinics Choice](https://madewithforma.com/work/clinics-choice/) - Balancing Science and Playfulness in Pet Health
- [Lee Products Highlighter Tape](https://madewithforma.com/work/lee-products-highlighter-tape/) - Reducing Plastic Without Sacrificing Utility
- [Agile Consulting](https://madewithforma.com/work/agile-consulting/) - Enhancing the Image of a Tech Solutions Provider
- [Merrick's](https://madewithforma.com/work/merricks/) - Honoring Legacy And Embracing the Future
- [Indianhead](https://madewithforma.com/work/indianhead/) - Capturing the Personality of a Non-Profit Vocational Rehabilitation Service
- [Explore Menomonie](https://madewithforma.com/work/explore-menomonie/) - Highlighting the Charm of a Midwestern Town
- [Omni Handlebar Grips](https://madewithforma.com/work/omni-handlebar-grips/) - Streamlined Design for the Next Generation of Bikes
- [Pets Prefer](https://madewithforma.com/work/pets-prefer/) - Bringing a New Look to a Trusted Legacy Product
- [Boston Cleaning & Restoration](https://madewithforma.com/work/boston-cleaning-restoration/) - Establishing a Strong Market Presence in the Service Sector
- [24 Hr Supplement](https://madewithforma.com/work/24-hour-supplement/) - Empowering Immune Health Amidst a Pandemic
- [Paperhood](https://madewithforma.com/work/paperhood/) - Renewing the Digital Presence of an Established Clothing Enterprise
- [Factor A Labs](https://madewithforma.com/work/factor-a-labs/) - Elevating Beauty Innovation
- [Kradle](https://madewithforma.com/work/kradle/) - Partnering with a Pet CBD Startup to Scale their Product Offering
- [Med-Pharmex](https://madewithforma.com/work/med-pharmex/) - Restoring the Perception of an Animal Pharmaceutical Brand
- [Lee Products - Sortkwik](https://madewithforma.com/work/lee-products-sort-kwik/) - Enhancing User Experience and Sustainability in Office Products
- [WIMA](https://madewithforma.com/work/wima/) - Boosting Community Wellness Through Design
- [Vitek Pet](https://madewithforma.com/work/vitek-pet/) - Repositioning a Pet Product Development Company
- [Teardrop Mirror](https://madewithforma.com/work/teardrop-mirror/) - Enhancing Experience Through Custom Accessories
- [Symtec - Heat Controller](https://madewithforma.com/work/symtec-heat-contoller/) - Designing for Durability in the Outdoors
- [Soulift](https://madewithforma.com/work/soulift/) - Fostering Community Through a Shared Love for Fitness
- [Natural Home](https://madewithforma.com/work/natural-home/) - Developing Eco Tools for Everyday Life
- [Lee Products - Hefty Tabs](https://madewithforma.com/work/lee-products-hefty-tabs/) - Driving Sales Through Innovation and Design
- [Lee Products - Flexifile](https://madewithforma.com/work/lee-products-flexifile/) - Designing a Fresh Look for an Improved Product
- [Click n Curl](https://madewithforma.com/work/click-n-curl/) - From Product Innovation to Sales
- [Dairyland Bakery](https://madewithforma.com/work/dairyland-bakery/) - Crafting a Brand to Suit the Tastes of a Wide Consumer Base

## Categories

- [Uncategorized](https://madewithforma.com/category/uncategorized/)
- [Packaging](https://madewithforma.com/category/packaging/)
- [Branding](https://madewithforma.com/category/branding/)
- [Product Design](https://madewithforma.com/category/product-design/)
- [Industrial](https://madewithforma.com/category/industrial/)
- [Featured](https://madewithforma.com/category/featured/)

## Insight Categories

- [News](https://madewithforma.com/insight-categories/news/)
- [Articles](https://madewithforma.com/insight-categories/articles/)
- [Thinking](https://madewithforma.com/insight-categories/thinking/)

## Background

- [Dark](https://madewithforma.com/background/dark/)

## Industries

- [Pet Care](https://madewithforma.com/industries/pet-care/)
- [Technology](https://madewithforma.com/industries/technology/)
- [Consumer Goods](https://madewithforma.com/industries/consumer/)
- [Hospitality](https://madewithforma.com/industries/hospitality/)
- [B2B](https://madewithforma.com/industries/b2b/)
- [Healthcare](https://madewithforma.com/industries/healthcare/)
- [Service](https://madewithforma.com/industries/service/)

## Capabilities

- [Brand](https://madewithforma.com/project-categories/brand/)
- [Product](https://madewithforma.com/project-categories/product/)
- [Strategy](https://madewithforma.com/project-categories/strategy/)
- [Web & UX](https://madewithforma.com/project-categories/digital/)
- [Packaging](https://madewithforma.com/project-categories/packaging/)